Brands people love — right on your shelves.
HB heildverslun imports and distributes a curated portfolio of gourmet, wellness and lifestyle brands to retailers across Iceland.
The Brands
Seven brands, each with its own story. Tap any one to get to know it.
Stonewall KitchenStonewall Kitchen
Award-winning gourmet from New England
Premium American specialty foods. Founded in 1991 by Jim Stott and Jonathan King, who began selling homemade jams at a Portsmouth, New Hampshire farmers’ market. Today celebrated for award-winning jams, pasta sauces, salsas, dressings, aioli, crackers and more.
SukrinSukrin
Sugar- & gluten-free alternatives
Makes healthy living effortless with natural alternatives to sugar and flour. Perfect for adding fiber, going gluten-free or cutting sugar — without sacrificing taste. Ideal both for those adding more wholesome food to their diet and those cutting specific ingredients out.
BodylabBodylab
Protein for an active life
A Danish health and lifestyle brand that has become hugely popular across Scandinavia in recent years. Bodylab offers a wide range of protein-rich products and a steady stream of playful new launches.
SmartShakeSmartShake
Energy all day long
SmartShake keeps you energized all day long! Award-winning shakers and accessories designed for protein, vitamins and an active lifestyle — strong, smart and convenient.
A trusted wholesale partner
Curated brands
We choose brands that stand out — quality, heritage and a strong identity in every category.
Nationwide distribution
Reliable delivery to retailers anywhere in Iceland, straight from our Smáratorg warehouse.
Personal service
A direct line to our sales team, fast answers and flexibility for our partners.
Questions retailers ask
What does HB heildverslun do?
HB heildverslun imports and distributes curated gourmet, wellness and lifestyle brands and sells them wholesale to retailers across Iceland.
Which brands does HB heildverslun distribute in Iceland?
Stonewall Kitchen, Funksjonell Mat, Bodylab, Kitchen Joy, Diet Food, Bio-d and SmartShake. Open any brand above to read more about it.
How do I get wholesale prices for my shop?
Send us an inquiry using the form below or contact the sales team directly, and we will send you prices and details of the range.
Do you deliver outside Reykjavík?
Yes. We deliver to retailers anywhere in Iceland, straight from our warehouse at Smáratorg.
Where are you and when are you open?
We are at Smáratorg 3, 201 Kópavogur, open Monday to Friday, 8:00–16:00.